«If I may, here's one psychological tip I have for you. It may or may not be helpful to you.
When you write "thank you in advance", for the reader it means a lot of things, but mainly it adds an impersonal touch to the letter. Subconsciously they decipher it as if you aren't going to thank them *after* they sent the feedback. It is interpreted as if you intentionally did all necessary "thank you's" once sending a standard letter (and everyone knows you aren't writing them for each individual customer from scratch) not to get back to everyone personally later when they find time to return the feedback.
It's always better to state clearly what you want and thank for the consideration. Almost everyone can find a minute to give a feedback, and almost no one will do it if they feel there's no human on the other end to appreciate their efforts.»
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